Designer Kate Pratt created E L L I A T T in 2010. This Australian line is the product of finding true balance between high-end quality and affordability; resulting in chic, playful & designer pieces that wouldn’t break the bank. E L L I A T T (pronounced El - E - Ot) is targeted to a female, fashion conscious 25-45 year old. The brand’s signature look is in the fabrications and unique, intricate detailing; contrast colors, embroidery, delicate lace trims, laser cut patterns and beadwork can all be found within the E L L I A T T ranges.